Understanding the world of tech brands masses

    The Economic Times Best Tech Brands 2015 is an effort to better understand the needs and demands of the ever evolving B2B tech consumer In today’s world, brands are everywhere, a familiar part of daily life for most people. But a few brands have set themselves apart. These brands have come to represent something more than a product or service. They are embedded in our culture and our consciousness. They are icons of our time. Today’s B2B consumers no longer rely on the traditional marketing media to learn about the latest technological products or services in the market. There is a glut of information out there, what with information from social media, online sources and peer feedback available in abundance, which in turn influences their decision to choose a particular vendor over another. Working to make your brand stand out is harder than ever, and the Economic Times has always been in the forefront when it comes to facilitating corporate houses build their brands by giving them a clear understanding of what their target audience expects and how they can match those expectations appropriately, whether it is for B2B customers or B2C end users. The Economic Times Best Tech Brands 2015 is an initiative to recognise the best hardware, software and service providing companies in the country and the USP that defines the leaders in the B2B technology space. The Summit is based on a survey conducted by MRSS and The Economic Times across 268 tech brands by taking feedback from almost 2500 people across eight selected cities, and the results of the survey will be revealed at a glittering ceremony that will see the participation of leading dignitaries from the technology industry. The Summit will also see some leading names from the tech domain discuss branding topics, including ways to create a brand with a global footprint and build credibility in a competitive marketplace. We realise that creating a brand identity can be complicated, especially for evolving brands. However, there are lessons to be learnt by observing the leading brands in the technology field, and attending the summit is your doorway into understanding the world of B2B Tech Brands For more event details & registration: click here