Vivek joined Pidilite Industries Ltd. in Jan 2015 Chief Marketing Officer across all businesses. Here, he is responsible for marketing planning, implementation and brand development for all divisions, corporate brand, innovation, building marketing capabilities and capacities via new processes & systems and marketing talent development across the organization.
Prior to Pidilite, Vivek was Vice President Indian sub-continent at Philips India Ltd. as Chief Marketing Officer & Head – Govt. Affairs. He built ‘ONE PHILIPS’ marketing planning and implementation for the three Philip’s businesses viz. Consumer Lifestyle, Lighting and Healthcare. Vivek also led the engagement of company and businesses with various Govt., regulatory and industry bodies and enabled B2G sales. The combined role spread across B2C, B2B and B2G with a sharp focus on accelerating business growth.
Before Philips, Vivek was with MIRC Electronics Ltd. (ONIDA) as Vice President, Marketing, Sales and Service. At MIRC, he spearheaded the re-launch of the ONIDA brand across product categories.
An industry veteran with over 30 years of experience, he has held senior leadership positions across Ogilvy Advertising and Cadbury Kraft (now Mondelez). At Ogilvy, Vivek led the Hindustan Unilever (HUL) business nationally across functions and geographies. Vivek carries a unique blend of business and brand development experience across FMCG, Healthcare, Lighting and Consumer Durables encompassing B2C, B2B and B2G.
He is sought for his views on brand and marketing dynamics for ‘The Economic Times’, ‘The Times of India’, ‘BusinessWorld’, ‘Forbes’, ‘Pitch’ and ‘The Strategist - Business Standard’.
Vivek has been active in industry forums like FICCI, CII and Assocham. He also guest lectures at premier B schools.
Vivek holds a Post Graduate Diploma in Management from Indian Institute of Management (IIM), Bangalore and Bachelor of Technology from Indian School of Mines (now IIT, Dhanbad).