Prahlad Kakar

Chairman and Founder, The Prahlad Kakar School of Branding and Entrepreneurship. Advertising Film Director, for Genesis Film Production.

Prahlad Kakar, Advertising Film Director, for Genesis Film Production, one of India's oldest and foremost Ad film production houses since its inception in 1977. Prahlad founded his firm in 1977 and virtually invented a genre of television advertising in India in the years that followed. Prahlad has ruled the advertising world with his brand of irreverent humor, memorable brand building campaigns and has created Award winning commercials for the most reputed Corporates and agencies in India and the Asia Pacific region. After having assisted renowned feature Filmmaker, Mr Shyam Benegal he moved onto Advertising films. "To tell a story in 30 seconds in the most engaging way possible" remains Prahlad's reason for his continued passion for ad filmmaking, even 30 years later. Known as the "Ad guru" he has been instrumental in changing the face of advertising in our country bringing in the appropriate "regional Indianness" and values into an urban context through his films, creative workshops, articles and interviews. He has helped create memorable campaigns for brands like Pepsi "Yehi Hai Right Choice Baby! Aha!", Gold spot "The Zing Thing", Maggie "2 minutes!", Britannia "Ting Ting Ti Ting", Limca "Zor ka Jhatka" and Maggi Sauces "It's different".
Today Prahlad is consulting with Companies to provide innovative solutions for promoting and brand building various products and services. Creative workshops, Motivational and Leadership interactive sessions for the top and middle management executives and university students to deal with current issues and future challenges specifically designed for every Company's needs. After years of planning to venture into Education, Prahlad along with his partners - Pratish Nair, Mitali Kakar, Reah Irani and Priya
Menon launched PKSBE in 2016, to take their cumulative experience in the fields of Branding, Marketing Communication, Education, Logistics, Corporate Training and to mentor, train and groom young budding entrepreneurs and help them set up their businesses.