Vice President, Brand, and Head of Marketing, redBus
Pallavi Chopra is the Vice President, Brand, and Head of Marketing at redBus. Pallavi has over 18 years of experience in marketing, communication & eBusiness in India and across Asia. Having worked across diverse industries, functions and geographies, she has been leading the Marketing function for redBus since Sep 2014. redBus today is the world's largest bus ticketing platform and has a presence in Malaysia, Singapore, Indonesia, Peru & Columbia apart from India.
She has a passion for “data driven creativity” - the marriage of the art and science of marketing.
Before joining redBus in 2014, she co-founded chiefofstaff.com LLC, a CEO productivity platform. She has spent a significant part of her career at the ING Group in Hong Kong and India, where she spearheaded ING’s E-Business activities for Asia Pacific. At ING she is credited with launching an award winning lead generation platform for Insurance Advisors that was rolled out across several markets across the world. She spent her early years learning the ropes of marketing at Nike.
She is a Math major from St Stephens Delhi (1998), an alumnus of MICA Ahmedabad (class of 2000). In 2014, she completed the 1 year Executive Program in General Management from MIT Sloan.