Brand Guru & Founder, Harish Bijoor Consults Inc.
- Harish Bijoor is a Brand-thinker and practitioner operating out of Bengaluru, India. He runs a unique boutique-consulting outfit branded “Harish Bijoor Consults Inc.”, a brand name that has a consulting presence across the markets of Hong Kong, Seattle, London, Istanbul, Dubai and the Indian sub-continent.
- Harish has spent his career across the aggressive realms of FMCG, Telecom and Consumer Durables. He is considered a marketing practitioner and thinker who is ahead of the consumer thinking curve, year on year.
- Harish is a public speaker who speaks to corporate audiences across the globe in the realm of motivation, people-management issues, brands,
marketing and business at large. He has spoken to corporate audiences across the world for 15, 812 hours to date.
- Harish teaches at the Indian School of Business, Hyderabad & Mohali, in addition to semesters at overseas Business schools in the US and Europe. He has been teaching at the Indian School of Business for the past 20 years.
- Harish has recently published a book titled, “Marketing Trends – Smart Insights into the world of Indian Business”, a serious book written in a style that is distinctly young and 'MTV-ish'!
- He is currently involved in his second book on core branding. The book is titled, ”Brand Irrationals: a fundamental journey into brand-think”
- Harish has simultaneously been commissioned to write a book on “Customer Service mechanisms” at play in contemporary marketing contexts.
- Harish is actively involved in research relating to Rural Consumer Behavior, Rural Retail Networks and Trade mechanisms at play. The current research exercise he is involved in spans a 6-year period covering 84,850 consumers across India.
- Harish has published papers extensively on the subjects relating to Strategic Marketing, Branding, Consumer Behavior, Retail networks, Rural marketing, Marketing research and Trend-analysis.
- Harish Bijoor contributes regularly to Business publications on Branding, sales, distribution and related topics.
- Currently, Harish works on the bleeding-edge brand & marketing work related to the Metaverse and Web 3.0