| 17:30 – 18:00 |
Registration |
| 18:00 – 18:15 |
Assembly in the Hall |
| 18:15 – 18:20 |
Welcome Address by ET Edge |
| 18:20 – 18:30 |
Opening Address: A wrinkle in time: Marketing timeline tips |
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Speaker: Prahlad Kakkar, Advertising Film Director, Genesis Film Production |
| 18:30 – 18:40 |
Unveiling of The Economic Times Best Brands 2019 Coffee Table Book |
| 18:40 – 18:50 |
Felicitation Ceremony |
| 18:50 - 19:05 |
Keynote Address: Success of a Brand in today’s world of changing Technology, Social, Political and more. |
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Speaker: D Shivakumar, Group Executive President, Aditya Birla Group |
| 19:05 - 19:15 |
Felicitation Ceremony |
| 19:15 - 19:25 |
Flash Presentations on "Make Over: radically transforming existing market conventions" |
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Speaker: Sunil Dutt, President - Devices Business, Reliance Jio Infocomm |
| 19:25 - 19:35 |
Felicitation Ceremony |
| 19:35 - 19:45 |
Flash Presentations on "Impact of Sustainability Business Model on Legacy and Incumbent Brands" |
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Speaker: Anirban Ghosh, Chief Sustainability Officer, Mahindra Group |
| 19:45 - 19:55 |
Felicitation Ceremony |
| 19:55 - 20:35 |
Interactive Panel Discussion: Old age wisdom or new age guile, what makes a successful brand in current times |
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· Amer Jaleel, Group CCO and Chairman, MullenLowe Lintas Group |
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· Arvind RP, Director – Marketing, McDonald’s India (West and South) |
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· Dinesh Menon, Chief Marketing Officer, SBI |
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· Mithun Sundar, Chief Revenue Officer and Chief Marketing Officer, Myntra |
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· Perizaad Zorabian, Director & Chief Marketing Officer, Zorabian Group of Companies |
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Panel Chair: KV Sridhar aka Pops, Founder & Chief Creative Officer, Hyper Collective |
| 20:35 - 20:50 |
Felicitations Ceremony |
| 21:00 onwards |
Cocktail Dinner |
