What makes a Brand Outstanding?

It’s rightly said “Your premium brand had better be delivering something special, or it’s not going to get the Business” by Warren Buffet. Brands are a dime a dozen. No matter what you sell, there is someone else out there selling the exact same thing or something similar and in today’s brand landscape there is abuzz with the emergence of new brands across categories that are making the news. The truth is, no matter how unique your products or services are, you will have stiff competition. Considering how crowded the landscape is in every industry, the question is, how do you stand out in a crowded marketplace? Being successful in business means you need a brand that stands up against the competition as well as stands out from the crowd. Thus, “your brand is what other people say about you when you’re not in the room” – Jeff Bezoz

However, brands being the guiding light in a market full of competition are also trying to sail through the changing dynamics to emerge stronger than ever before. Given this, there are some brands that have always stood few steps ahead or there are brands that are making their way to stand out from the rest. Their products are perceived better and value for money, they have built strong connections with the consumers, their stores are everywhere, and we feel familiar with the brands and enjoy buying their products. These are generally the companies that have perfected their brand identity and identified the most profitable areas of their business, successfully touching their target’s lives.

The ET Best Brands Initiative has clearly established itself as one of the most sought-after listings of leading Brands across specific business sectors over the years. Leading Brand Custodians, In-House Marketers, Branding Gurus, and Solution Providers have shared their experiences of creating and sustaining compelling brand experiences in their respective sectors.

The Successful Brand Stories in an all-encompassing Coffee Table Book

Having successfully covered the Brand stories in specific sectors such as BFSI, Education, Healthcare, FMCG, Technology, Lifestyle and Luxury, Entrepreneurs, and many more, The Economic Times now looks to unveil the most comprehensive study of leading brands from across sectors in this umbrella book “The Economic Times Best Brands Coffee Table Book 2020”.

This coveted book will be launched at The ET Best Brands virtual conclave on 28th September, 2020 in the presence of leading marketing gurus, brand custodians, brand owners and the best business minds in our country.

Research Approach: Parameters/Attributes Identification

  • Innovative
  • Stylish
  • Unique
  • Engaging
  • Trust Worthy
  • Footprints marked – nationally / Internationally

Category List for Brands

  • Consumer Durable (Television, Watching Machine, Kitchen appliances, etc.)
  • Gadgets and Mobile Handsets
  • FMCG- Food & Beverages
  • FMCG- Personal Care
  • Home Development
  • BFSI
  • Healthcare (Hospitals, OTC, Medical Device Manufacturers etc.)
  • Auto Ancillaries
  • Logistics (Courier, Packaging, Warehousing, Transport)
  • Travel and Tourism (Including Tourism Boards)
  • Lifestyle (Jewellery, Accessories, Watches, Apparels, Leather Goods)
  • E-commerce
  • Entertainment (OTT Platforms, Gaming)
  • Construction and Mining