Agenda

15:45 – 15:55	Registration
15:55 – 16:00	Welcome Address
16:00 – 16:20	Keynote Address 1: Fresh Branding – Change is the only constant
	In these dynamic times every industry, every leader, every brand are fighting their way out to excel through and contemplating on various re-branding strategies to stand out from the crowd. Thus, a brand refresh is a makeover for your company. Small changes shift the marketing look without losing your core fan base. Colours, logos, and presentation of your overall style will bring new customers to your business. Thus, this session will bring insights from the eyes of the Brand Guru who closely watches the trends that could be an eye opener for the brands *Ashish Bhasin,* CEO APAC & Chairman India, Dentsu Aegis Network Moderator: Gaurav Laghate, Chief Reporter, Media and Advertising, The Economic Times
16:25 – 16:45	Keynote Address 2: Minute to Win it: Psychology of First Impression
	With fresh branding we got to watch our footsteps to make sure we are not moving at the losing end. Thus, it is rightly said if you are new or repositioning yourself “First Impression is the last impression that lasts much longer than the 30 seconds it take to create”. Instant judgements are not always accurate, but they endure. How can you make sure your non- verbal’s actually communicate that your brand is the solution of your targets needs that they should buy it? Make more that an impression, make a connection Factors that create a better first encounter Forbidden words that immediately kill a sale *Raj Deepak Das,* Managing Director, India & Chief Creative Officer, South Asia, Leo Burnett
16:50 – 17:30	Business Superstars Fireside Chat: Grey hair wisdom or millennials venture, what makes a brand successful in current times
	This session will bring together business disruptors whose brands have been living in the hearts of their prospects for ages, or the disruptors that have been successful in making a place for themselves in this tough world. The session will through light on the strategies and competencies of brands that made them to stand out, what the next normal could entail, and how sharply its contours will differ from those that previously shaped the brands lives. Harish Narayanan, CMO, Myntra Vivek Sharma, CMO, Pidilite Tarun Goyal, Partner Marketing Manager, Dell Technologies Anil Viswanathan, Senior Director – Marketing (Chocolates), Insights & Analytics, Mondelez India Pallavi Chopra, Vice President, Brand, and Head of Marketing, redBus Moderator: Radhika Sridharan, Partner, Bain & Company
17:35 - 17:45	Special Address
	*Diana Penty, Actor*
17:45 – 17:55	Unveiling of The Economic Times Best Brands of 2020 Coffee Table Book
17:55 – 18:20	Felicitations through brand custodian’s winner videos
18:20 - 18:30	Closing Remark