THE ECONOMIC TIMES PROMISING BRANDS INITIATIVE 2018
The Economic Times conducted an extensive survey and shortlisted 200 top brands after considering the parameters of innovation, brand value, brand recall, consumer satisfaction, customer service & quality. These brands were collated in a Brand book which was launched in an extremely successful event and received acclamation from across the industry in 2017.
Building on the success of this, we are now pleased to launch Economic Times Promising Brands 2018.
The Economic Times Promising Brands 2018 is a coffee table collection, a book that is the result of an endeavor to get the top promising brands that have shown the muscle to survive and thrive, even expand. In this brand book, we study the very genetic fiber of these Promising Brands. What sets these brands apart? What creates niche identity in the mind of consumers and enhances recall value? What are the latest innovations that have left a lasting imprint on consumers mind? What makes these brands…Promising Brands?
The significant point is, the book does not showcase only established brands, but those that show promise of growth. Some of the brands which are featured in the Brand Book, find a mention here as they have challenged the status quo. They have shown the grit and gumption to affect change and be relevant to the current market context. These are also new brands- with smart new business models which did not exist earlier.
ATTRIBUTES (DNA) OF PROMISING BRANDS
Background of Directors/ Advisory board/ Promoters
The brand objective that it clearly gives to the market
Of business model
Agile response to market situations
Interactive panel discussion
The business leaders from leading technology brands share their viewpoints on specific pressing topics, followed by Q&A from the audience
The most influential and important thought leaders from the industry share their vision of a resilient, thriving band strategy
The book will be launched in a glittering ceremony at Mumbai on ……The leading business heads from these brands will be felicitated by Senior Government officials and industry veterans
Gala Cocktail and Dinner
The coffee table book unveiling ceremony will be followed by an exclusive and gala “invite only” dinner and cocktails.
The Economic Times Best Promising Brands Summit 2018
18.00 – 18.30
Registration for “Most Promising Brands” book unveiling
18.30 – 18.40
Opening Remarks from Deepak Lamba, President, TCL - BCCL
18.40 - 19.00
Opening Keynote Address: Digital media – The Final Frontier for Brands?
19.00 - 20.15
Discussion: Brand muscle in the time of Minute-Memories
20.15 - 20.35
Coffee Table Book launch and Felicitation Ceremony
Closing and Gala Dinner Reception
WHO SHOULD ATTEND?
DIGITAL MARKETING HEADS