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THE ECONOMIC TIMES PROMISING BRANDS INITIATIVE 2018

The Economic Times conducted an extensive survey and shortlisted 200 top brands after considering the parameters of innovation, brand value, brand recall, consumer satisfaction, customer service & quality. These brands were collated in a Brand book which was launched in an extremely successful event and received acclamation from across the industry in 2017.

Building on the success of this, we are now pleased to launch Economic Times Promising Brands 2018.

The Economic Times Promising Brands 2018 is a coffee table collection, a book that is the result of an endeavor to get the top promising brands that have shown the muscle to survive and thrive, even expand. In this brand book, we study the very genetic fiber of these Promising Brands. What sets these brands apart? What creates niche identity in the mind of consumers and enhances recall value? What are the latest innovations that have left a lasting imprint on consumers mind? What makes these brands…Promising Brands?

The significant point is, the book does not showcase only established brands, but those that show promise of growth. Some of the brands which are featured in the Brand Book, find a mention here as they have challenged the status quo. They have shown the grit and gumption to affect change and be relevant to the current market context. These are also new brands- with smart new business models which did not exist earlier.


ATTRIBUTES (DNA) OF PROMISING BRANDS

PEDIGREE
Background of Directors/ Advisory board/ Promoters
VALUES
The brand objective that it clearly gives to the market
UNIQUENESS
Of business model

INNOVATIVENESS
Agile response to market situations

FORUM FEATURES

01
Interactive panel discussion
The business leaders from leading technology brands share their viewpoints on specific pressing topics, followed by Q&A from the audience
02
Keynote Presentation
The most influential and important thought leaders from the industry share their vision of a resilient, thriving band strategy
03
Felicitation Ceremony
The book will be launched in a glittering ceremony at Mumbai on ……The leading business heads from these brands will be felicitated by Senior Government officials and industry veterans
04
Gala Cocktail and Dinner
The coffee table book unveiling ceremony will be followed by an exclusive and gala “invite only” dinner and cocktails.
AGENDA

PROGRAMME SCHEDULE

The Economic Times Best Promising Brands Summit 2018


18.00 – 18.30
Registration for “Most Promising Brands” book unveiling
18.30 – 18.40
Opening Remarks from Deepak Lamba, President, TCL - BCCL
18.40 - 19.00
Opening Keynote Address: Digital media – The Final Frontier for Brands?
19.00 - 20.15
Discussion: Brand muscle in the time of Minute-Memories
20.15 - 20.35
Coffee Table Book launch and Felicitation Ceremony
20.35 Onwards
Closing and Gala Dinner Reception
PARTNER
KNOWLEDGE PARTNER
Knowledge Partner
DELEGATE

WHO SHOULD ATTEND?

CEOs
ACADEMICIANS
BRAND MANAGERS
CMOs
MEDIA BUYERS
BRAND CONSULTENTS
DIGITAL MARKETING HEADS
PRODUCT HEADS


SECTORS


RETAIL

INFRASTRUCTURE

DIGITAL

AUTOMOBILE

PHARMA

TELECOM

APPAREL

FMCG

CONSUMER

DURABLES
CONTACT


1st floor, Vakratunda Corporate Park, Vishweshwar Nagar, Off Aarey Road, Next to Udipi Vihar, Goregaon East - 400063

Phone: +91 8268002160

Email: info@et-bestbrands.com