Theme – Building Forever Brands
The Culmination of Successful Brand Stories in an all-encompassing Coffee Table Book
Having successfully covered the Brand stories in specific sectors such as BFSI, Education, Healthcare, FMCG, Technology, Lifestyle and Luxury and much more, The Economic Times now looks to unveil the most comprehensive study including the leading brand stories from across sectors in this umbrella book “The Economic Times Best Brands Coffee Table Book 2019”.
This coveted book will be launched at The ET Best Brands Summit and Awards event in March in Mumbai in presence of leading marketing gurus, brand custodians, brand owners and the best business minds in our country.
With the help our Knowledge Partner AC Nielsen, a detailed survey was conducted across 15 industries across 12 tier 1 and tier 2 cities amongst demographics from the age of 24 – 50 years covering sample size of 7500+. The survey conducted acts as a voice for the Indian consumer, and aid in understanding their opinions on Brands in India. This is a ready reckoner to the brand custodians, vying for their target audience’s attention in this competitive market place. As an outcome best 25 brands across the categories will be felicitated during The Economic Times Best Brands Festival that is scheduled to take place in the month of March in Mumbai, India.