Overview

Theme – Building Forever Brands

 Over the past two decades, our lives have transformed and so have our remarkable new ways of living. Changes in actions, preferences, expectations, and experiences not only provide far-fetched opportunities for business growth but also bring in new challenges. As environments evolve and change the shape of businesses by the minute, it demands organizations to formulate new ways to harness and channel that change. Nonetheless, the world’s leading brands, created on the classic principles of brand building are not only moving with the change but are also creating the change? Influencing rather than being influenced, acting rather than reacting, evolving rather than stationary.

We at Economic Times take pride in having recognized and rewarded the best brands  across specific business sectors – education, realty, corporate, plastic & polymer, BFSI, healthcare, infrastructure, technology, lifestyle amongst others through its best brands series over the years. Now, we bring to you the mega conference – The ET Best Brand Festival in the month of March in the Brands City -Mumbai. The Festival will bring together the world’s most coveted brands across categories comprising of Lifestyle, Education, Infrastructure, Automation, Automobile, Realty, Manufacturing, FMCG, BFSI etc across markets under one roof to share success mantra, Do’s and Don’ts, to discuss the challenges, opportunities, revolutions, threats, strategies, success & fall case studies and many more through interesting conferencing activities such as Rapid Fire, Debate, Keynote Presentations, Unique Networking Activities, Round Table discussions and Think Tanks. The ET Best Brand Festival will celebrate the best brands in the business that are conquering growth in ever progressing world.

Why you need to be here

  • Insights into how some of the most courageous marketers are reinventing traditional marketing and advertising, and setting trends in the new forms of marketing
  • The most candid atmosphere for brewing new ideas and meeting brand gurus and peers under one roof
  • Unconferenced bonding sessions, glamorous award ceremonies and screening festivals for a 360 degree experience with everything branding and advertising
  • Attend cutting edge debates by leading experts providing food for thought
  • Identify new ways of connecting with consumers that spark brand advocacy and customer allegiance
  • Learn the tactics of Cult Brands and traditional but not traditional engagement tactics
  • Teach but also Learn the art of Influencing the Influencer in the contemporary but competitive world
  • Network: 500+ peers in attendance, 70%+ working in-house at major brands. In short – useful, targeted networking you won’t get anywhere else