Overview

Theme – Building Forever Brands

The Culmination of Successful Brand Stories in an all-encompassing Coffee Table Book

Having successfully covered the Brand stories in specific sectors such as BFSI, Education, Healthcare, FMCG, Technology, Lifestyle and Luxury and much more, The Economic Times now looks to unveil the most comprehensive study including the leading brand stories from across sectors in this umbrella book “The Economic Times Best Brands Coffee Table Book 2019”.

This coveted book will be launched at The ET Best Brands Summit and Awards event in March in Mumbai in presence of leading marketing gurus, brand custodians, brand owners and the best business minds in our country.

Knowledge Partner

With the help our Knowledge Partner AC Nielsen, a detailed survey was conducted across 15 industries across 12 tier 1 and tier 2 cities amongst demographics from the age of 24 – 50 years covering sample size of 7500+. The survey conducted acts as a voice for the Indian consumer, and aid in understanding their opinions on Brands in India. This is a ready reckoner to the brand custodians, vying for their target audience’s attention in this competitive market place. As an outcome best 25 brands across the categories will be felicitated during The Economic Times Best Brands Festival that is scheduled to take place in the month of March in Mumbai, India.

Why you need to be here

  • Insights into how some of the most courageous marketers are reinventing traditional marketing and advertising, and setting trends in the new forms of marketing
  • The most candid atmosphere for brewing new ideas and meeting brand gurus and peers under one roof
  • Unconferenced bonding sessions, glamorous award ceremonies and screening festivals for a 360 degree experience with everything branding and advertising
  • Attend cutting edge debates by leading experts providing food for thought
  • Identify new ways of connecting with consumers that spark brand advocacy and customer allegiance
  • Learn the tactics of Cult Brands and traditional but not traditional engagement tactics
  • Teach but also Learn the art of Influencing the Influencer in the contemporary but competitive world
  • Network: 500+ peers in attendance, 70%+ working in-house at major brands. In short – useful, targeted networking you won’t get anywhere else

1. Parameters / Attributes Identification

  • Innovative
  • Stylish
  • Unique
  • Engaging
  • Heritage
  • Trust Worthy

2. Select Shortlisted Brands for Consumer Survey

  • Top Advertising Brands in terms of Space and Spend
  • Top Selling Brands
  • Other Sources

3. Consumer Survey

4. Final List of Shortlisted Brands for The Coffee Table Book