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About The Conference
Overview - Healthcare Industry India

In recent times, Healthcare sector in India has grown to become one of the most promising and progressive sector due to a variety of factors such as increase in life expectancy, expanding middle class, higher income levels, better medical facilities and increase in awareness about health. These factors are expected to make India’s healthcare industry more robust and increase its market size up to US $280 bn by 2020.

Additionally, India sees at least 2,30,000 medical tourists in a year making Indian medical tourism a US$ 3 billion industry and this too is expected to go up to US$6 billion by 2018.

In such a dynamic scenario, the Healthcare sector and corporate houses are taking greater risks, exploring newer channels to infuse dynamism in their various areas of operations and branding, and embracing entrepreneurship. Needless to say, new age India is witnessing an emergence of critical health parameters including health infrastructure and resources thereby leaving strong imprints on the market. In the process, the entire experience of the consumers gets redefined given the complete paradigm shift in the approach. Some unique initiatives have led to making some brands the leading health brands today.

The Economic Times – Best Brand Initiative

The Best Brands Initiative of The Economic Times commenced in the year 2014 and was backed by thorough research and study conducted through a detailed market research. It has had successful editions in the past two years. Therefore, building on the success of ET Best Brands, ET Promising Brands, ET Best Realty Brands, and ET Best Corporate Brands, The Economic Times takes pleasure in announcing an edition of the Best Healthcare Brands. An extensive survey was conducted in association with MRSS and healthcare brands were graded after considering the parameters of innovation, brand value, brand recall, consumer satisfaction, customer service and quality. The result of the research will be collated in a Brand Book which will be launched at The ET Best Healthcare Brands Summit.

Government Initiatives
  • ‘Sehat’ (Social Endeavour for Health and Telemedicine) is meant to empower rural citizens by providing access to information, knowledge, skills and other services in various sectors through the intervention of digital technologies.
  • India and Sweden celebrated five years of Memorandum of Understanding (MoU) that helps in filling gaps in research and innovative technology & to aid quality healthcare.
  • Mr J P Nadda, Union Minister for Health & Family Welfare, Government of India has launched the National Deworming initiative that aims to protect more than 24 crore children in the ages of 1-19 years from intestinal disease and infections.
  • Under the National Health Assurance Mission, Prime Minister Mr Narendra Modi’s government will provide all citizens with free drugs and diagnostic treatment, as well as insurance cover to treat serious ailments.
  • Mission Indradhanush launched by Mr JP Nadda aims to immunise children against seven vaccine preventable diseases namely diphtheria, whooping cough, tetanus, polio, tuberculosis, measles and hepatitis B by 2020. Government has set a target of 95 per cent immunisation cover by the end of 2016.
  • The E-health initiative, which is a part of Digital India drive launched by Prime Minister Mr Narendra Modi, aims at providing effective and economical healthcare services to all citizens. The programme aims to make use of technology and portals to facilitate people maintain health records and book online appointments with various departments of different hospitals using eKYC data of Aadhaar number.
However, while these Healthcare brands are well established and are focusing with renewed energy certain questions remain to be analyzed: What sets these brands apart? What creates a niche identity in the mind of consumers? What enhances the recall value? What are the latest innovations that have left lasting impression on the consumers’ mind?
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