Agenda

09:00 – 10:00     Registration
10:00 – 10:05     Welcome Address by ET Edge
10:05 – 10:20 Opening Keynote Address: Making of a Brand - from Concept to Results
10:20 – 11:00 Interactive Panel Discussion: PLATINUM PROFITS: Fearless Business Techniques
  A brand is the sum of its parts. When you combine your logo, website, colour, and message, they all define your business. Gone are the days of clueless, doe-eyed targets. In the digital age the buyers are equipped with insight and updated information. That slick all-knowing salesperson is obsolete. To make the sale, you must show the savviest version of your business.
  • Effectively communicate your brand
  • Sales stories and solutions
  • The mind-set to flip your fears into motivation
  • Effective customer acquisition strategies for millennials
  • Get ahead in a fast-paced market
  • Best tech to support your marketing strategy
11:00 – 11:30 Quiz Contest
11:30 – 11:50 Reel Play:
  The Branded Viral Ad Contest Create a 2 Min Video Ad / Half Page Printable Ad with social impactful message and submit your entries for the Viral Ad content contest. The best 10 will be played to the crème de la crème of the marketing and Advertising World on the day of the conference
11:50 – 12:00 Inspiration Story 1 – Marketing is Dead: Social Engagement is Alive
12:00 – 13:00 Networking Luncheon
13:00 – 13:10 Inspiration Story 2– Understanding the MILLENNIAL MINDSET: The Way This Generation Buys
13:10 – 13:30 Keynote 2: Marketing: Positive or Negative:
  We know marketing makes or breaks the brand. Positive marketing is believed to bring fortunes for the brand but in present, at times we believe even negative marketing becomes a boon for the brand. So time to evaluate the pros and cons of positive and negative marketing in the era of tough competition
13:30 – 14:30 Label Panel Debate:
  Brand it or Lose it – Break the Fetters Vs Join the war In the sea of competition, what makes a brand – solving the problems by creating wished products and services similar to platform like TrainMe app – bring gym home or by creating similar but competing products like PuroSalt.
14:30 – 15:00 Fireside Chat:
  Brand recognition strategy - The Brand Ambassadors? – Let’s hear it from The Faces what elements they look forward to, to endorse your brand
15:00 – 15:20 Chief Guest Interview – Government Rep
15:20 – 15:30 The ET Best Brands Festival – The ET Meraki’s 2019 – Jury Felicitations
15:30 – 16:30 The ET Best Brands Festival – The ET Meraki’s 2019
18:00 – 18:30 Registration
18:30 – 18:35 Welcome Address by ET Edge
18:35 – 18:50 Keynote Address: A wrinkle in time: Marketing timeline tips
18:50 – 19:35 Apex leaders Chat: Old age wisdom or new age guile, what makes a successful brand in current times
19:35 – 19:50 Chief Guest Address
19:50 – 20:00 Unveiling of The Economic Times Education Brands of India 2019 Coffee Table Book
20:00 – 20:10 Felicitations
20:10 – 20:20 Unveiling of the 2nd Edition Economic Times Best Brands 2019 Coffee Table Book
20:20 – 20:30 Felicitations
20:30 Onwards Cocktail Dinner