| 09:00 – 10:00 |
Registration |
| 10:00 – 10:05 |
Welcome Address by ET Edge |
| 10:05 – 10:20 |
Opening Keynote Address: Making of a Brand - from Concept to Results |
| 10:20 – 11:00 |
Interactive Panel Discussion: PLATINUM PROFITS: Fearless Business Techniques |
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A brand is the sum of its parts. When you combine your logo, website, colour, and message, they all define your business. Gone are the days of clueless, doe-eyed targets. In the digital age the buyers are equipped with insight and updated information. That slick all-knowing salesperson is obsolete. To make the sale, you must show the savviest version of your business.
- Effectively communicate your brand
- Sales stories and solutions
- The mind-set to flip your fears into motivation
- Effective customer acquisition strategies for millennials
- Get ahead in a fast-paced market
- Best tech to support your marketing strategy
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| 11:00 – 11:30 |
Quiz Contest |
| 11:30 – 11:50 |
Reel Play: |
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The Branded Viral Ad Contest Create a 2 Min Video Ad / Half Page Printable Ad with social impactful message and submit your entries for the Viral Ad content contest. The best 10 will be played to the crème de la crème of the marketing and Advertising World on the day of the conference |
| 11:50 – 12:00 |
Inspiration Story 1 – Marketing is Dead: Social Engagement is Alive |
| 12:00 – 13:00 |
Networking Luncheon |
| 13:00 – 13:10 |
Inspiration Story 2– Understanding the MILLENNIAL MINDSET: The Way This Generation Buys |
| 13:10 – 13:30 |
Keynote 2: Marketing: Positive or Negative: |
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We know marketing makes or breaks the brand. Positive marketing is believed to bring fortunes for the brand but in present, at times we believe even negative marketing becomes a boon for the brand. So time to evaluate the pros and cons of positive and negative marketing in the era of tough competition |
| 13:30 – 14:30 |
Label Panel Debate: |
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Brand it or Lose it – Break the Fetters Vs Join the war
In the sea of competition, what makes a brand – solving the problems by creating wished products and services similar to platform like TrainMe app – bring gym home or by creating similar but competing products like PuroSalt. |
| 14:30 – 15:00 |
Fireside Chat: |
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Brand recognition strategy - The Brand Ambassadors? – Let’s hear it from The Faces what elements they look forward to, to endorse your brand |
| 15:00 – 15:20 |
Chief Guest Interview – Government Rep |
| 15:20 – 15:30 |
The ET Best Brands Festival – The ET Meraki’s 2019 – Jury Felicitations |
| 15:30 – 16:30 |
The ET Best Brands Festival – The ET Meraki’s 2019 |
